RIDE YOUR STORY 

DEMONTE X INTHEMOODOFLALA

Depicting that very short moments of the first and last sunlight,
where riders are usually either fascinating by it,
or set it as the time to ride daily — just before sunrise / sunset.

Sunrise chaser (noun.)
When someone rides a bike to chase the first sunlight.

‘Sunrise Chaser’ design also portrays the nature of riders when riding and
emphasizes those unique personalities of each. The overall color scheme is
dreamy sunrise palette, where sweet yet calm-cool toned (pastel pink, orange,
and baby blue) is applied. Lining with yellow, depicting from sun ray,
accentuate the overall picture, enhancing the beauty of golden hour in the
sunrise moment.

PRO SL short sleeve